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Public Relations Leadership | Public Policy | Media Relations
Our Team
Sharp and connected. We get the job done for tech and sustainability innovators who seek the next level
of public relations success.
Mike Smith
Founder & CEO
Mike brings vast connections as a public relations specialist for top corporations, environmental government agencies, and nonprofit organizations. He has track record of success in public relations, public policy communications, tech and sustainability PR campaigns and events, and venture capital deals. He understands the value of messaging and earned media for thought leaders and change makers. During his career, Mike managed thousands of media briefings, press events, and public policy initiatives. His leadership and insightful counsel benefit professional associations and boards, including the National Press Club, Interfaith Partners for the Chesapeake, and Quiet Resorts Charitable Foundation. Mike earned master's and bachelor's degrees from the Medill School of Journalism, Media and Integrated Marketing at Northwestern University.
Apurva Minchekar
Assistant Account Executive
Apurva is Assistant Account Executive at MSBD and its subsidiary, GreenSmithPR.
She supports public relations and PR campaigns, media relations, and research at the firm and adds a creative element to projects. Originally from India, Apurva holds a MSc. in Journalism from Boston University. She has experience writing for print, social media, and digital platforms in India and the U.S.
Lisa Bass Cooper
Chief Operating Officer
Lisa is an award-winning former broadcast journalist, news manager, and video producer. A serial entrepreneur, Lisa is a graduate of the DC Founder Institute and the Greater Washington Board of Trade Small Business Academy. Her passion for public relations campaigns, marketing technology, and SaaS productivity tools adds value to agile project management and digital creativity for our team and its clients. Lisa earned her undergraduate degree in journalism from Northwestern University and a master of fine arts degree in film from Howard University.
Our Board Connections
